Brand Mood Boards.
At the beginning of each project, a mood board is created for a client that captures either the feeling of the brand or the feeling that the client wants their brand to become. in this way, I (the designer) and the client are on the same page right away when it comes to the feeling and style of Logos, SEO Banners, Web Designs, or anything they need me to create. Mood Boards are also a useful tool in case a client wants to use them as advertisements for social media campaigns, business cards, or Website advertisements.
Brand Artist Studio.
Brand Artist Studio focuses on teaching and fostering creativity through artistic teachings. The studio works with schools, universities, galleries, museums, and small businesses, providing a range of services from branded art to interior designers as their target demographic.
The Plug Coffee
The Plug Coffee is a gritty, hipster-style Espresso bar located west of Bronx New York. for this Client, a website was the only request to enhance to outreach of their brand, and this mood board not only gave them the font pairing that they wanted for their website but also provided the new colors of their brand as well.
Hamsters.
Hamsters is a black-owned influencer Fashion Brand that appears mainly on Instagram and TikTok and specializes in the appreciation of fashion and culture through Outfit Of The Day videos, Information on the history of clothing, and more. in this case, the client wanted the feeling of their new brand to be Sophisticated with a Luxury and high-end vibe to it.
Social Reverie
Social Reverie is a consulting firm offering COO services to start-ups and mid-large businesses. In this project, I was tasked with creating a logo and mood board that fit this brand in its style and goals. mood board creation is a great tool in branding because it can fit logo designs, color palettes, and font pairing all into one art piece to see how all of them interact.
Weasels
Weasels is another brand created for the same client with the same purpose but a different feeling. this brand is targeted at young men interested in expressing themselves in a more outgoing way. this demographic is more interested in trends and music festival culture of expression. this mood board is meant the accentuate the bold colorful nature of this brand and the outgoing energy that the target demographic follows.
